Video Puddle Lamp

Extending the Digital Experience Beyond the Vehicle.

The modern vehicle is no longer defined by the technology inside it. Increasingly, the experience begins before the driver even opens the door.

Elumin8’s Projection Technology™ transforms surfaces around the vehicle into dynamic digital canvases, using advanced DLP micro-projection to display high-definition animation, branded content and immersive visual experiences.

From cinematic welcome sequences to personalised ownership experiences, Projection Technology™ enables manufacturers to create memorable moments that elevate every interaction.

This isn't simply projection. It's a new way to communicate with light.

The First Application: Video Puddle Lamp™

The first production application of Projection Technology™ is the Video Puddle Lamp™.

Integrated within the vehicle door or wing mirror, the compact projector delivers animated high-definition imagery directly onto the ground, transforming a familiar courtesy light into an unforgettable brand experience.

Manufacturers can create:

  • Animated welcome sequences

  • Dynamic brand signatures

  • Vehicle launch animations

  • Personalised customer greetings

  • Limited edition graphics

  • Seasonal content

  • Dealer handover experiences

Every vehicle becomes an opportunity to surprise, delight and reinforce the brand.

Designed for the Age of Personalisation

Luxury is becoming increasingly personal.

Projection Technology™ enables manufacturers to create digital experiences that reflect the individuality of both the vehicle and its owner.

Whether celebrating a limited-edition model, welcoming the driver by name or delivering exclusive visual themes, the content can evolve without changing the hardware.

One projection system.

Endless creative possibilities.

Beyond the Traditional Puddle Lamp

For decades, projection lamps have relied on static gobo lenses to display fixed logos or symbols.

Projection Technology™ replaces those limitations with a compact DLP micro-projector capable of displaying virtually any high-definition animation or video sequence.

The result is a technology platform that can evolve with the vehicle, adapt to different models and deliver experiences that simply aren't possible with conventional projection systems.

More Than an Exterior Feature

Although Video Puddle Lamp™ is the first application, Projection Technology™ extends far beyond the vehicle exterior.

Exterior applications Include

  • Animated welcome experiences

  • Brand storytelling

  • Personalised greetings

  • Charging status displays

  • Safety information

  • Event-specific content

  • Limited edition animations

Interior Applications

The same compact DLP architecture can be integrated throughout the cabin to create immersive lighting and projection experiences.

Applications include:

  • Animated footwell projection

  • Ambient visual effects

  • Rear cabin entertainment

  • Interactive passenger experiences

  • Luxury interior animation

  • Concept vehicle installations

Wherever light can enhance the experience, Projection Technology™ creates new opportunities for interaction.

Built for Creative Freedom

Projection Technology™ gives designers, engineers and brand teams an entirely new medium through which to express their creativity.

Instead of treating projection as a fixed feature, it becomes a dynamic platform capable of evolving throughout the vehicle’s lifecycle.

Applications include:

  • New animations

  • New experiences

  • New opportunities for differentiation

  • Without redesigning the hardware

Technology Highlights

Applications include:

  • Advanced DLP micro-projection

  • High-definition animated video

  • Door, wing mirror and interior integration

  • Compact automotive packaging

  • Dynamic content capability

  • Personalisation ready

  • Ideal for limited editions and bespoke programmes

  • Premium OEM integration

  • Unlimited creative potential

Compact by Design. Powerful by Nature.

At the heart of Projection Technology™ is an advanced automotive-grade DLP micro-projector, engineered to deliver exceptional image quality from an incredibly compact package.

Designed for seamless integration into doors, wing mirrors and interior trim, the system combines premium visual performance with the durability, efficiency and reliability required for series production.

Let's Create Something Extraordinary

Whether you’re developing a next-generation vehicle, a luxury interior or a breakthrough new product, our team can help bring your vision to life.