Brand Identity

The new Lancia Gamma uses an illuminated Calice front signature and T-shaped rear lamps to revive distinctive brand design cues. CATEGORY: News | SOURCE: Lancia

Vauxhall STX Concept introduces an animated Vizor, illuminated Griffin and a new approach to lighting-led automotive identity. CATEGORY: News | SOURCE: Vauxhall STX Concept, 11

Hyundai’s Concept THREE develops its Parametric Pixel lighting into a gradient graphic, showing how a simple digital motif can become a persistent brand asset. Source