Hyundai’s Concept THREE develops its Parametric Pixel lighting into a gradient graphic, showing how a simple digital motif can become a persistent brand asset. Source
BMW Panoramic iDrive moves information into a full-width windscreen zone while the iX3 interior uses light and material to reduce the visual dominance of conventional
Mercedes-Benz has turned one of the car industry’s oldest styling devices into a digitally illuminated surface, with an optional GLC grille using 942 backlit dots.
BMW’s Neue Klasse design language makes an unusually explicit statement about the changing role of automotive illumination: on the iX3, light now performs a visual
