Audi and OLEDWorks have marked ten years of production automotive OLED lighting. The more interesting milestone is how a uniform light panel has become a
Hyundai’s Concept THREE develops its Parametric Pixel lighting into a gradient graphic, showing how a simple digital motif can become a persistent brand asset. Source
Mercedes-Benz’s illuminated star patterns show how automotive branding is migrating from badges and grilles into programmable lighting graphics. Source date: 2025 Primary organisation: Mercedes-Benz 142
BMW Panoramic iDrive moves information into a full-width windscreen zone while the iX3 interior uses light and material to reduce the visual dominance of conventional
BMW’s Neue Klasse design language makes an unusually explicit statement about the changing role of automotive illumination: on the iX3, light now performs a visual
